Pictures are incorrect... as far USB 3 color coding of the end connectors are concerned and how the cable is coiled for packaging.You know, the USB standards are quite clear! At least, this is what those that should know tell me... The Super Speed USB 3 cables have a blue color coding on the connector ends. Not this cable as both cable ends are black! Further, where is the embossed logo of C2G/Cables to Go? And what about the packaging, was this an after thought? Was this a return?There is no way to tell this is actually a C2G/Cables to Go cable. Why did I pay a premium for this cable over the Amazon "AmazonBasics USB 3.0 Cable - A-Male to B-Male - 6 Feet (1.8 Meters)" cable? Because I'm an idiot...The question is... will it support USB3.0 connectivity and performance? Well, the connectivity is probably assured considering the cable ends are of the correct form factor.I was curious... Some performance measures... using an “OWC Mercury Pro 16X Blu-ray, 16X DVD, 48X CD Read/Write solution” and the OWC included 24” USB 3 cable... using a tool to extract data from a Blu-ray disk (using the tools reported read transfer rates):OWC Mercury Pro’s included cable (0.6 meter/2 feet) 23.4 M/s sustained, peak 24.8 M/sC2G/Cables to Go cable (2 Meter/6.5 Feet) 18.4 M/s sustained, peak 21.5 M/sHmmm, there is a difference. Hold on, before you go running off to condemn the C2G/Cables to Go cable, here’s another test with a “Cable Matters USB 3.0 Cable (USB 3 Cable/USB 3.0 A to B Cable) in Black 6 Feet”:Cable Matters (6 feet) 30.7 M/s sustained, peak 32.9 M/sWell, ain’t that interesting... the $5.99 Cable Matters cable beat the $7.89 C2G/Cables cable and also beat the OWC Mercury Pro’s included cable.I was going to mention cable length as being the “problem” with C2G/Cables to Go cable, as compared to the OWC Mercury Pro’s included cable. The Cable Matters cable performance negates that reasoning. With USB 3, cable distance does make a difference, but apparently not here with these low xfer rates.One thing that I look for is how the cable packaged. Is the cable coiled in a circular method, or is it coiled in a figure eight method? The pictures for the C2G/Cables to Go cable shows the cable coiled in a circular method, but it arrived coiled in a figure eight method. So did the OWC Mercury Pro’s included cable arrived coiled in figure eight method. But NOT the Cable Matters cable, it was coiled in a circular method. After 25+ years in IT world of UNIX, I tend to toss out cables delivered in the coiled figure eight method. Why? The resulting kink in the cable is a real PITA to deal with! And the radius of the turns at both ends of the figure eight coil... too small?So, what’s my bottom line? I don’t think I will be buying anymore C2G/Cables to Go cables. They are expensive, slower, and C2G/Cables to Go is ignoring USB3 specifications. The cable connector color gives one an assurance that USB 3 specs are, at least, acknowledged.My unprovable suspicions are that this is a USB2 cable sold as a USB3 cable.